Ellie coordinated the May 1st, 2013 change of ownership announcement for The Advocate, one of the nation’s longest running daily newspapers and the premier voice of Southeast Louisiana. Working on extremely tight turnaround times, Ellie engineered a comprehensive launch day plan that included a press conference featuring the Manship family, Governor Jindal, New Orleans Mayor Mitch Landrieu, B.R. Mayor Kip Holden and 400 plus stakeholders.
Case Studies
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ERPR is the agency of record for the Louisiana Marathon, handling earned media, special events, messaging and community outreach.
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ERPR is the agency of record for Dat Dog, New Orleans’ highly popular purveyor of sausages and wieners. With three locations and more on the way, Dat Dog is a brand on the move. As Dat Dog’s marketing arm, ERPR concepts and executes all advertising, earned media, special events, promotions and direct mail, as well as all on and off premise marketing materials.
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Ellie and her team generated over $500,000.00 in broadcast media coverage and $300,000.00 in online and print media coverage for the 2013 Bayou Boogaloo. More importantly, Ellie helped her client surpass daily attendance goals.
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Ellie has extensive experience in the spirits industry, developing mutually beneficial promotions for liquor brands and their on-premise accounts. Ellie planned and executed the public relations for the U.S. launch of Tequila Herradura and El Jimador. Additionally, she introduced a rebranded Rain Vodka to seven target U.S. markets, including N.Y.C., San Francisco, Chicago, and Miami. Ellie also steered national earned media efforts for Southern Comfort.
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Ellie is well-known for her ability to create and execute spectacular special events and grand openings. Ellie led the team that opened the first W Hotel in New Orleans – a party still talked about today.
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ERPR is the chief marketing arm for Where Y’Art, an award-winning entrepreneurial effort that elevates New Orleans artists by generating sales and exposing their work to a national audience.
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ERPR facilitated the tag line, messaging, community outreach, website, print materials, special events and earned media awareness for The Idea Village, New Orleans’ leading entrepreneurial economic engine.