PR does not stand for ‘press release’

Even savvy executives get this one wrong. While some public relations efforts certainly include media outreach, the typical PR professional undertakes many initiatives of which press release writing is just one. Read Entire Article


Big Taste in the Big Easy

There is a growing menace in the New Orleans food scene. And I’m not just talking about the hummus, or restaurants so loud that your waiter brings your check instead of dessert because without tablecloths on those sheet-metal tables, “I’ll have the sorbet” reverberates to sound a lot like “I’m ready to pay.” Read Entire Article